For Dedicated’s Autumn/Winter 2025 campaign, we created set design and production in our studio. We built two unique environments: an urban rooftop somewhere in New York and a cozy autumn forest – the kind of place where you just want to jump into a pile of leaves. The goal was to capture the essence of fall fashion, making the denim collection pop while blending the soft corduroy pieces naturally into the autumn scenery. By combining creative set design with storytelling visuals, we aimed to highlight sustainable streetwear in a seasonal, editorial way.